MARKETING STRATEGY: FIGHT AN EVIL ENEMY

Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy - the better for you. That positions you as the hero.

"You complete me"
The Joker taunted Batman with that phrase in the movie The Dark Knight. The public image of both Batman and the Joker were stronger because of their conflict. A champion needs a formidable villain and vice versa.

The marketing lesson from that is that the public defines you by your competition. If you are not well known maybe you need to pick a tougher enemy.

Make your enemy appear more frightening

The boxer Mohammad Ali understood this marketing principle and demonstrated it well. He built up the credibility and threat of each of his opponents before every fight. That made his victories more exciting. He promoted his fight against Smokin Joe Frazier as the Thrilla in Manillia. After the fight Ali said, "Joe Frazier, I'll tell the world right now, brings out the best in me. I'm gonna tell ya, that's one helluva man, and God bless him." In a brief post-fight interview with one of the commentators, Ali announced, "He is the greatest fighter of all times, next to me."

There's no glory or fame in defeating a weak opponent.

Superman was a bigger hero because of his dangerous enemy Lex Luthor. Sir Edmund Hillary would be nothing without the challenge of Mount Everest. Wyatt Earp is defined by his fight with the evil Clantons. The 300 Spartans are defined by their stand against the unstoppable forces of the Persian Empire. David and his sling shot is only remembered because of his conflict with the giant Goliath. Buffy the vampire killer would be unknown without the blood sucking vampires.

Conflict captures attention and helps to define your position and value.

Many consumer products are sold by fighting previously unknown enemies that were glorified by the marketing campaigns. Consumer products were promoted to fight morning breath, dandruff and ring around the collar.

Present yourself as the alternative

Avis could not defeat the market leader in the car rental business Hertz, so they defined themselves by the phrase, "We try harder."

With the taste tests Pepsi defined themselves as the alternative to Coke. It worked so well that it unnerved Coke into blinking and bumbling with New Coke. The folks at Pepsi must have enjoyed how they unnerved the market leader, Coke.

Make fun of the enemy

With its clever TV ads, (Hello, I'm a Mac. I'm a PC) Apple positioned itself as the alternative to the market leader, Microsoft based computers.

A local plumbing company positioned themselves as fighting clogged drains. The owners of the business made their enemy more formidable by posing for photos with clothes pins on their noses.

People love conflict. It's entertaining, memorable and often vivid. Sometimes it can be funny. That's why the "reality TV" shows are so popular.

If you want to be better noticed and remembered - pick a colorful enemy and start a fight. Only start one that you can win.

by: George Torok

Read More

DELL IS THE KING IN iSCSI STORAGE CLASS

To strengthen its position in the local storage market, Dell Indonesia will focus on selling enterprise storage technology based Internet Small Computer System Interface (iSCSI).

Storage iSCSI is a data storage system that utilizes the Internet protocol as a standard for linking data storage facilities. Unlike Fibre Channel systems that need special wiring, iSCSI offers the flexibility of distance and place of storage, because data can be transmitted via a LAN, WAN, or Internet.

"We identified that the future trend leads to the iSCSI storage," said Dell Country Manager Indonesia, Pieter Lydian, at his office in Menara BCA, Jakarta, Wednesday, July 21, 2010.

Despite the overall storage market, Dell is still below IBM, Hitachi, EMC, and HP, but based on the IDC report, Dell dominated the iSCSI storage market in Indonesia with 31.7 percent market share.

To strengthen its position in the iSCSI storage market, Dell Indonesia also plans to enlarge its human resources up to three times of the initial in the next few months.

Dell began aggressively marketing its own new line of iSCSI storage in Indonesia since last 1-2 years. Dell EqualLogic storage carrying the PS series which claimed to have the flexibility and scalability that is better than the other storage-in-class storage.

Dell EqualLogic offers three models, namely PS 4000 for SMEs, for enterprises PS 6000/6500, 6010/6510 and PS are also intended for enterprise customers.Linkfrom versi bhs indonesia

Read More

FREE ARTICLE CONTENT

Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.

Problem #1 - Search Engines

Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.

Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 - Getting visitors to click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.

If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.

Problem #3 - Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.

Read More

VIDEO MARKETING FOR AFFILIATE PRODUCTS WILL REALLY EXPLODE YOUR TRAFFIC

Anyone that is trying to make money with affiliate products needs to know about video marketing for affiliate products. Using video marketing will help you explode the traffic to any affiliate programs you promote and this will in turn increase the money you make.

When you want to use video marketing to sell affiliate products you can make your own if you know how. You can also take time to learn how to make your own videos so you can easily add video to your marketing toolbox. This will take time but will be worth it to explode traffic.

You can also find an affiliate system that will teach you everything you need to know about using this marketing method effectively. If it is a good system then they will also provide you with important tools and resources to help you get started right away.

It is always a good idea to know some of the basic steps that will be needed to make videos for selling affiliate products. It doesn't matter if you make your own or use a system to help you; knowing the basic steps will help you understand why it is a good idea to use.

1. The first step is to find software to use that will record the actions on your computer screen. You will also need a camera to record yourself on the video for credibility.

2. Next you need to record your video. For anyone just beginning you can record yourself purchasing and then reading or watching the affiliate product that you are trying to sell to someone else online.

You can also record results that you have achieved from the product you are trying to sell such as an increase in traffic. The key is to give visual proof to your customers for what you are trying to get them to believe.

This is a good idea because it will lend credibility to you. People want to know that you have purchased and used the product yourself and they want proof and not just your word. They don't know you and providing a video lets them see proof with their own eyes.

4. Once you have the video done you can add it to as many video sites online as you can. Also add it to your blog for an increase in traffic.

Video marketing for affiliate products is one of the most effective ways to explode traffic and if you are not using it already then you need to start using it right away. The sooner you do the sooner your traffic will increase and the sooner your money will start to rise.

Read More

How to Acquire Free Web Site Promotion

You have finished making your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site. But why isn’t your website a major success?

Maybe you’re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotions for your company’s success.

If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention.

Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top.

There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective.

*Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.

*Make a deal with other web sites on trading links which could help both web sites. Make sure to use words that could easily interest the audience.

*Find free classified ads that could boost the promotion of your web site. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services.

*Free and low-cost internet banners are spread all through out the World Wide Web. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.

If your web site and its free promotion did not work even after accomplishing these methods, analyze your web site. Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your web site continuously for audience to return for new products and services. Monitor your own web site if it’s up in the market or down.

Then be ready to try the methods again and surely it will work.

It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then you’ll believe it’s true.

Read More

ADOBE DREAMWEAVER | DOWNLOAD

ADOBE DREAMWEAVER represent program editor of page;yard of web output of Adobe Systems which is first known as Macromedia Dreamweaver output of Macromedia. This Program used many by developer of web because interesting of accessories and amenity its use. Last version of Macromedia Dreamweaver before Macromedia bought by Adobe Systems that is version 8. Last version of Dreamweaver output of Adobe Systems is version 10 existing in Adobe Creative Suite 4 (CS4).
DOWNLOAD DREAMWEAVER CS4

Read More

About AdSense and Google Affiliate Network for Your Blog

About AdSense and Google Affiliate Network for Your Blog

Read More